Tuesday, 26 March 2019

Creating A Professional Online Presence For Your Business

You have made the decision to have a website developed, but now what. You know that the finished product needs to look professional, eye catching and will attract the right customers. There are so many options out there, but how does one actually decide on what they are wanting? With lingo like coding and programming, it can get confusing as to what you can or cannot have on a website. So here are some tips to help you create a plan.


Tips For Website Creation


First – Be clear as possible about what you are looking and wanting. If you are not clear with the specifics of what you are wanting, your web designer will only be able to guess as to what you are envisioning. Saying, “I want the words to look pretty,” may get misunderstood as people have different tastes. The lack of communication can create a lot of frustration for you, so be sure that you have a clear picture of what you are wanting. Having examples of what you like is a great way to start. If you like a couple different fonts, then it is a great idea to discuss this with your designer and they will be able to help you decide which one would work best in the overall look. You may think that a font is fantastic, however, some fonts do not work well to give a website a professional look.


Second – Know the key elements needed for your website. In the process of the building of the different pages, it is important to keep the important details in focus. If you write down what is key and which page it should be on, it will help when you are going through the first initial draft made to be sure that they were included. For example, if you are wanting a gallery of your products or services to showcase on its own page but did not specify that, the gallery may be at the bottom of the home page. This is why it is important to find a designer that can help you through the steps of deciding on what is important. Chances are if you are hiring a professional web designer, like Promark Business Solutions, then they will be more than happy to spend the time making sure that the website plans will highlight the key elements of your business.


Third – Research other websites. Most likely you yourself has seen other websites. You know which ones grab your eye and which ones seem like they may not be as professional as they should be. It is a great idea to share websites that you like the overall look of with your designer so that they can get a feel for what you want and like. Be sure to write notes about the different sites and pages of what you like or do not like. This will help you pin point what it is that you are wanting for yourself.


Fourth – Quality content is a huge aspect for any website. Most of the content needs to be about what you can do for your customer. The Home Page needs to focus on the customer and what you can do for them. Tell them about the products or services that you provide and why your company is that one that they should go to for what they need. It is also important to give them some knowledge about the company and yourself but save this for the About Page. This helps people get to know you and the company. It makes it more personal.


Fifth – Be sure that your website will be mobile responsive. A lot of people will be using their phone to look up companies and your website will need to be able to still look professional and easy to use on a mobile phone. When a website is mobile responsive it means that it is able to shift and move according to the size of the phone, tablet or computer screen. This way, no matter what electronic is being used, your website will look professional and work easily.


Sixth – The wow factor matters. When the design is complete and you are ready to launch your website, keep in mind that the experience that customers have on your website matters. What you think is amazing could look cluttered or overwhelming to others. Clear clean designs are what people look for now. If there is a lot going on, people will not stay too long. If the content is not clear or appears spammy, again, people will pass you by.


With the help you an experienced web design, you will be assured that your completed design will look professional and will attract customers. They have the knowledge of the latest trends and technology to be sure that you will have a website that will leave an impression on those who visit your site. If you are looking for a professional website that is affordable for your business, contact Promark Business Solutions today to help you get started.



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Thursday, 28 February 2019

Online Reputation Management

At one time or another, we’ve all done something we regret and wish we could take back. Even if you haven’t done anything wrong, you or your business can develop a poor reputation through no fault of your own. In the digital landscape of the 21st century, a temporary lapse in judgment can become permanent and a false rumour can haunt you online virtually forever – unless you decide to do something about it.

Businesses, like Promark Business Solutions, understand and appreciate the unfortunate impact that a negative online presence can have on individuals and companies in the modern marketplace. Whether you’re applying for a job or establishing your brand, a Google search that generates unflattering results is incredibly damaging to your future prospects. With our cutting-edge Online Reputation Management services, we can help you clean up your internet image and regain control of your destiny.


Managing Your Online Reputation


With the advent of search engines and social media, your reputation can be destroyed in an instant and your credibility called into question as long as a cursory online search of your name brings up unpleasant results. Due to the unforgiving nature of the internet, a negative online presence can continue to tarnish your reputation for years, regardless of your guilt or innocence. As one of our most requested SEO services, Online Reputation Management allows your brand to gradually shed any negative connotations online and replace the offending search results with more favourable content.

Our comprehensive suite of Online Reputation Management services is both reactive and proactive, placing a premium on restoring the credibility of your good name while protecting your brand’s reputation from any harmful events in the future. Based on the requirements and aspirations of your business, we have the knowledge and experience to develop customized strategies designed to rebuild and maintain your online image from the ground up. At Promark Business Solutions, we have a wide range of services available that will help to alleviate the ongoing impact of past indiscretions, targeted attacks, poorly researched stories, and unfair reviews.


Control The Conversation


These days, it’s relatively simple for anyone to write a bad review or publish a negative blog post about a product or service. Unfortunately, it isn’t always as easy to discover the source of these detrimental missives nor to assess the credibility of the authors. In many cases, negative online publicity is caused by a disgruntled ex-employee or former client seeking revenge, or the unfortunate result of a targeted smear campaign waged by an unethical competitor. Even a minor flaw or perceived slight can incite a scathing message posted online that will last forever in the vast search engines of Google, Bing, and Yahoo. With Online Reputation Management services from Promark Business Solutions, now you can control the conversation around your brand.


Hide or Remove Your Negative Search Results


In the modern vernacular, “Google it” has become a common phrase when potential customers are searching for information on a particular business or companies are researching prospective employees. In fact, over three-quarters of Human Relations departments conduct extensive background checks on job candidates using internet search engines, and nearly the same amount scour the depths of social media during the screening process. Anything you say or do online can follow you forever and continue to affect your life and the image of your brand. Don’t be a victim of bad Google results that are not indicative of you or your business – let Promark Business Solutions give you a hand.

With the seemingly endless array of choices available online, your search engine results are vitally important to the success and growth of your business. If a potential customer or business partner doesn’t like what they find about you on Google, you may miss out on some valuable opportunities to establish yourself in the marketplace. To counteract the negative impact to your name or brand, Promark Business Solutions can deal with the undesirable search results by attempting a removal audit that may end with the adverse content being eliminated entirely. While these instances are rare, they are effective under certain circumstances.

In every case, we work diligently to suppress negative search results that pose a threat to the long-term viability of your brand by gradually pushing them to the bottom of the first page and beyond, banishing them to Google purgatory. Using a variety of innovative techniques and state-of-the-art software, we can ensure that libelous posts, derogatory rants, nasty reviews, and other compromising results no longer plague your online reputation.


Revise Your Reviews


For any business, customer reviews are an essential piece of the puzzle to establishing your brand as an impact player in the industry. In the age of Google and social media, online reviews have supplanted traditional word of mouth as the most trusted resource for opinions on products and services. However, since review sites and personal blogs are often unmoderated, anyone with a grudge against you is able to post a negative review and circulate it among search engines and social media. Before you know it, your reputation has suffered a massive blow that will continue to damage your brand without the opportunity to defend yourself.

That’s where we come in. At Promark Business Solutions, our specialized Reviews Management system is capable of improving your reviews and ratings on popular sites such as Google, Facebook, Yelp, TripAdvisor, RateMDs, and many more. Once we have determined the sites most relevant for our services based on current rating and search order, we will begin the process of generating positive reviews while you concentrate on your core business responsibilities. Using your list of contacts, we can solicit good reviews from your existing clients in order to reduce the impact of any defamatory comments. We will gather together all reviews and comments pertaining to your brand from various sources, granting you easy access to a range of feedback from your customer base, and provide monthly reports for your analysis.

Operating on cutting-edge techniques, our Reviews Management experts will be alerted when a negative review is received, allowing us to help you to organically resolve the issue before it becomes a headache you don’t need. When you have achieved complete customer satisfaction, we make it simple for your client to respond with an encouraging review that will help to build your positive image. By dealing with problems head-on, you can avoid developing a sub-optimal online reputation and transform irate patrons into eager advocates of your brand.


Promoting Your Positive Portrayal


At Promark Business Solutions, our effort to rehabilitate your online reputation goes beyond subverting negative search engine results and producing positive reviews from genuinely satisfied customers. Depending on the needs and online profile of your business, we will deploy our considerable Search Engine Optimization skills to enhance the positive portrayal of your brand through the promotion of favourable articles, complimentary blog posts, inclusive social profiles, attention-grabbing rich media, holistic link building, and other high-quality SEO content. With the proper strategy in place, these positive search results will reduce the amount of attention your negative results receive by burying them further and further down the page month by month. Although the process is gradual because of the way search engine indexes function, you will notice incremental improvements that will eventually have a major impact on your brand’s bottom line.


The Promark System


When you entrust Promark Business Solutions with your Online Reputation Management services, you can rest assured that you will receive first-class treatment every step of the way. We begin with a thorough analysis of your business and the current state of your online presence to determine the areas that require complete optimization. If you have previously worked with another firm, we can identify the faults and fill in the gaps to maximize your services with us. During our initial conversation, we will discuss your intended outcome and the range of options we offer to suit your situation. Our qualified experts will answer any questions you may have as we create an effective strategy to rehabilitate your online image.

Once the system is in place and the process is rolling along, we will continue to manage and maintain your blogs, social media accounts, and business reviews to ensure positive brand consistency and prevent future attacks on your character. To keep you updated and track your progress, we deliver regular reports and informative analytics that clearly detail the benefits of our services to the reputation of your brand.


The Promark Promise


As our valued client, we are dedicated to restoring the credibility of your brand with our Online Reputation Management services. Due to the sensitive nature of the task at hand, we operate with full discretion and maintain strict privacy and confidentiality at all times. When your online reputation has been besmirched, it can have long lasting repercussions on your business and your bottom line. At Promark Business Solutions, we take our responsibilities seriously and guarantee an elite level of service at affordable costs that fit within your budget. If your brand’s online presence is in need of an overhaul, contact us today for your free quote.

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Wednesday, 6 February 2019

Does My Airdrie Renovation Company Need A Website?

When people are looking to renovate their home, they will do a lot of research to find the best, most trusted company. They are looking for someone to come into their home, and they want to feel that they are not only going to be getting a fair price for the work needed, but to feel that they chose a company that they feel comfortable coming into their home. Part of the process of looking for the right company is researching the options. People do not want to spend a lot of time looking either. They like to see information up front, with a clear message of what the company offers. To do this, people like to research websites. If your company does not have a website, chances are, you will be missed.


When one puts in “renovation companies in Airdrie” in the search bar, this is what they find once they skip past google ads and google map (GMB). Yes, people will stop at the map to see what companies are closest to them and may even check websites from there. If your renovation company is not on the GMB or a website, chances are you are advertising in some form whether that be Yellow Pages, yelp, etc. As business owners know, you have to showcase your business in some way to attract customers.


However, a lot of people will go straight to the list of available websites so that they can find information quickly. When you see the results in these pictures, there are only two websites out of first 10 results. That is it for page one. The remainder 8 results are yelp, Yellow Pages, and some communal sites that lists the different contractors in the area. On page 2 there are a few more websites and other results are places like Kijiji.


The best place to be when it comes to search results is on page one and as high as possible to number 1. The top 3 search results are the ones that will get the most calls from customers. Why? Because people generally find what they are looking for in the first 3 options. The lower and farther you are from position 1 the percentage of calls that you will receive. If you have no website at all, chances are most people who are looking for your services will skip over y our business because they can’t see that you are the solution to their needs. Think of a website as a storefront. It is where you can show people who you are, what you offer, how you can be their solution and why they should choose you over the competitors.




What are potential customers looking for on a website?


People now like information fast. They don’t want to spend a lot of time looking and digging for the information that they are wanting. The best thing for any business to do is to have clear content on their website that is easy to see and find. Your home page should give the basic information and then if the person looking at the site has their interest peaked, they have a learn more button or link that will take them to another page that will give them more details about that particular service.


If you think along the lines of the fact that people are very tech oriented and they will check online for basically everything now. They look to see who has what they need, how fast they can provide it, and who is going to give the best service for the best price. They also look for reviews your business has no reviews and a competitor has several good reviews, the chances are they will go with your competitor as they can see that other people have found them to be a good choice.


If your renovation company does not have a website or your website is outdated, it would be a good idea to have a website designed for you or updated to attract those customers to choose you. Most people think about websites as a huge expense, which they can be as a lot of website companies charge thousands of dollars for a website to be made. You may also hesitate because of the hassle of the upkeep that websites require. However, Promark Business Solutions has the solution for you. They discovered through talking to many business owners, that a lot of businesses who do not have a website yet do not have one for those very reasons. With this information they were able to come up with a solution to the problem. Promark Business Solutions designs high quality websites at a very affordable rate and will also take care of the monthly maintenance that is required. If you feel you are unable to spend the time or the finances for a website to create your online presence, call Promark Business Solutions today to see how they can help you.

The post Does My Airdrie Renovation Company Need A Website? appeared first on Promark Business Solutions.

Wednesday, 12 December 2018

Website Maintenance

What Does a Website Need on a Monthly or Yearly Basis?


When a website is developed it starts out with purchasing the domain and the hosting. People may not realize that there is a fee every year that must be paid to keep the domain. If you are not on top of it and it does not get renewed, there is a high probability that someone else will swoop in and take the domain. This is significant as then they can essentially “steal” your customers. Hosting is another thing that has to be paid yearly and it is the server on which your website is hosted.


The other thing that a website needs on a regular basis is updates. These updates include: company content, pictures, plugins, software, products and blogs are all things that should be kept up-to-date. It is important to be on top of these things to be sure that your website is always looking fresh and customer ready. Think of it like keeping your place of work clean and tidy. You would not want people walking into your business and it hasn’t been cleaned or like it is from another era. If you don’t update plugins and software, you run the risk that the website does not work properly. So, it is a good idea to set a monthly reminder to do these updates.


When you update your website, it is a good idea to back it up. That way if something were to happen and the website goes off-line, hacked or the server it is one crashes, you can restore it fully from the latest update you have saved.


Another great thing to do on a regular basis is to test the website’s speed. When people are searching for a specific product, you want your website to be as close to number one as possible and you want it to load fast. If your website is slow and does not load within ever 6 seconds, chances are that person is going to leave your site and move to another. Now a days, people want things now and are not willing to wait for a slow loading website. However, if you take the time to test the speed of your website you can make adjustments needed if necessary, to ensure that your website is loading at around 3 seconds.


Search Engine Optimization


One last thing to help ensure that your website is doing its job is to apply SEO practices. SEO, search engine optimization, is what helps boost your website high in search engine result lists. The higher you are on the list the more potential customers. Statistics show that most people do not take the time to research businesses that are farther than the third or fourth on the list. So, if your website is not even on the first page you are even less likely to be seen. By using SEO strategies to your website, it will help out your rankings. Things like adding keywords, links, analyzing your traffic stats, checking on google analytic and adding relevant content, all help your website.


Your Website Maintenance Solution


A lot of people put off having a website due to the fact that there is maintenance involved and updates to keep it fresh and the content up-to-date. Most business owners find that the tediousness of maintaining a website is far too much work to add to their already busy schedules, so they say “no” when asked about having a website built for their business.


However, saying no is one of the worst things that a business can do. A website is your store front in the online world, and if people can not see you, they do not know you are there. It is like being stuck in the back alley without a sign or even a door. So, a website is very important for businesses in this technological age.


So, how can you have a website without at the maintenance and hassle required in having a website? Calling Promark Business Solutions is the answer. Instead of building your website and then leaving you to have to manage all the upkeep, Promark does it for you. They have setup their website development to be a yearly fee instead of thousands of dollars upfront to build a site. This yearly fee includes renewing the domain, hosting, website plugin and software updates, changing pictures as requested, adding or changing content and for an extra fee they also do provide SEO services. Promark Business Solutions is the website solution for any business owner in Canada who feels like they do not have the time to maintain their much-needed website.



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Tuesday, 4 December 2018

What Those Weird Words Are When Building A New Website

When you are in the process of having your new website being developed, your web designer will show you the build to be sure that it is how you want it. However, you will notice strange words on your site. This is called Lorum Ipsum. Simply put, it is used as a place holder so that you can see visually where your content will be. This way your web designer is able to make changes more quickly to the website while waiting for the content to be written.


Should I be concerned that my business content isn’t there at first?


You may feel a bit apprehensive or confused as to why your business’s content isn’t there right away as the website is being built. There is nothing to worry about, however. It takes time to develop content and your web designer wants to be sure all the content is approved before putting it on the site. All the content will be on the website before it is finished and put live.


Will I have to write all the content?


There is so much that you already have to do and writing content may be the last thing on your mind. So, no, if you choose, you can have your web designer write the content for you. Promark Business Solutions offers such a service so that you can continue on your day without having to worry about trying to find time to do a write up about your company. All you have to do is give the basics of what you would like for content and then once it is written give any edits you may want and the final approval.


How can I trust someone else to write about my business?


How can you write about my business if you don’t know all the details? This could be what you are thinking. You can be assured that your web designer has your business’s best interests in mind and will be able to create content that will showcase all the great points and best features of your business. Many business owners write content that isn’t focused on customer attraction and instead focus on just the business itself. So, it helps having a professional who is well experienced in the marketing of businesses to know what will catch customers eyes and be drawn to your company.


I am having my website updated, do I have to use the same content?


If you are updating your old website, now is the chance to make any changes to your content. If you like what you had before then your web designer can easily use the same content. However, if you are wanting to update the content, just voice what you are looking for. Rewriting content is something that your designer can do to make it more appealing to customers. Rewritten content doesn’t mean the whole thing has to be changed either. You can decide which parts you don’t like and which parts you do. You can also ask the web designer’s opinion to see if they think anything should be changed. They will have great insights as to whether the content will catch your customer’s eye or not.


What kind of content is needed on my website?


Most people have this question when they are starting their new website. The majority of websites will have at least a home page, an about us page, services or products page and a contact page. Of course you can have more pages about whatever it is your business needs. However, each page will need content. It is best to have about 300 words per a page (other than the contact page) as that will help boost your page up and will give enough information for customers to know what your company is and provides, who you are and how you are best reached. The home page is like your store front. You want to showcase the important and key things you are trying to advertise. This is where you will draw customers in so it needs to be customer based. The about us page is important and you may wonder at its significance, however, it is quite vital. Many people when they are looking online, they like to know some of the background of a business. It gives them more of a sense of connection and helps them to know more about what the company is about. For the products or services page, it is important to describe what you have to offer in greater detail so that customers have more information. People like information, and the more they have the more likely they will choose the one that shows they are the “authority” on the services or products they are looking for.


So be assured, your completed website will look amazing. Content takes time to write and prefect; so you don’t need to worry, those Lorum Ipsum words will be changed out with the final approved content. The end result will be a customer focused website to help your online presence.





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