Friday, 9 August 2019

WordPress vs Wix

If you are making a decision between Wix vs WordPress when it comes to how to build your website, then keep reading. Hopefully, this article will help you make an informed decision on which one will bring you the best results.

 

Pricing

Wix boasts a basic website builder for free and goes up from there for their monthly fees depending on what you are looking for. However, free comes with certain downsides – Wix branded advertisements on the top and bottom of the page and the unavailability of a custom domain name for your site. You also only get to choose from a limited number of templates and features for your site. Once you choose your template you cannot change it. If you are wanting to be able to have more options, you have to pay more for each upgrade that you are wanting. However, again, you are limited to what is available and are not able to change the template if you need to add more to it.

The WordPress software is open source, so it does not charge for the basic available options. You are able to customize your site with many free themes and plugins that are available. You do have to pay for your domain and hosting, however, there are many options out there so you can keep the cost down. Many people prefer the ability to add pages, change the layout, or even change the theme that WordPress offers.

 

User Friendliness

Wix comes with a robust and simplified set of tools which offer a straightforward drag and drop interface which gives you the ability to pick any element on your site and start editing it. However, you must use the templates that they provide.

WordPress comes with a visual editor to write your content, add a theme customizer which allows you to edit your theme properties, but without the simplicity of the drag-and-drop option that Wix has. That being said, with the many themes available that you can download for free or purchase if you are wanting a more premium theme, it can still be quite user friendly. There are many YouTube videos that one can watch to help give you direction.

 

Design and Layout

Wix comes equipped with more than 500+ fully responsive and HTML5 written pre-designed templates to pick from but you are limited to the number of templates you can choose from depending on the package you choose. By using the already available built-in tools, you can test your creativity and customize your site design and rearrange items as you like.

WordPress offers thousands of free and paid themes that can be used to design your site. Free themes have limited support, while paid themes generally offer a wider range of features and come with premium support possibilities.

 

Blogging – Wix vs. WordPress

Wix and WordPress both are being heavily used to create blogs. Wix has now included the option of adding a blogging section to your site. It has all the basic blogging features you’ll commonly use, apart from a commenting system.

WordPress, on the other line, had its beginnings as a blogging platform and then evolved into a full-fledged website builder. Today it is the backbone of a large percentage of websites and includes all other advanced features that are missing from Wix.

 

Let’s conclude

WordPress is far superior to Wix as a web publishing platform regardless of the website type or use. While Wix offers an extremely good website builder for beginners, you can accomplish a lot more with WordPress over the long run. WordPress also offers the ability to rank your website in search engines as you are able to customize your site more efficiently.

If you are in need of a web designer to help you with your WordPress site, contact Promark Business Solutions today. They have created website packages that are affordable for any small business.

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Tuesday, 26 March 2019

Creating A Professional Online Presence For Your Business

You have made the decision to have a website developed, but now what. You know that the finished product needs to look professional, eye catching and will attract the right customers. There are so many options out there, but how does one actually decide on what they are wanting? With lingo like coding and programming, it can get confusing as to what you can or cannot have on a website. So here are some tips to help you create a plan.

 

Tips For Website Creation

 

First – Be clear as possible about what you are looking and wanting. If you are not clear with the specifics of what you are wanting, your web designer will only be able to guess as to what you are envisioning. Saying, “I want the words to look pretty,” may get misunderstood as people have different tastes. The lack of communication can create a lot of frustration for you, so be sure that you have a clear picture of what you are wanting. Having examples of what you like is a great way to start. If you like a couple different fonts, then it is a great idea to discuss this with your designer and they will be able to help you decide which one would work best in the overall look. You may think that a font is fantastic, however, some fonts do not work well to give a website a professional look.

 

Second – Know the key elements needed for your website. In the process of the building of the different pages, it is important to keep the important details in focus. If you write down what is key and which page it should be on, it will help when you are going through the first initial draft made to be sure that they were included. For example, if you are wanting a gallery of your products or services to showcase on its own page but did not specify that, the gallery may be at the bottom of the home page. This is why it is important to find a designer that can help you through the steps of deciding on what is important. Chances are if you are hiring a professional web designer, like Promark Business Solutions, then they will be more than happy to spend the time making sure that the website plans will highlight the key elements of your business.

 

Third – Research other websites. Most likely you yourself has seen other websites. You know which ones grab your eye and which ones seem like they may not be as professional as they should be. It is a great idea to share websites that you like the overall look of with your designer so that they can get a feel for what you want and like. Be sure to write notes about the different sites and pages of what you like or do not like. This will help you pin point what it is that you are wanting for yourself.

 

Fourth – Quality content is a huge aspect for any website. Most of the content needs to be about what you can do for your customer. The Home Page needs to focus on the customer and what you can do for them. Tell them about the products or services that you provide and why your company is that one that they should go to for what they need. It is also important to give them some knowledge about the company and yourself but save this for the About Page. This helps people get to know you and the company. It makes it more personal.

 

Fifth – Be sure that your website will be mobile responsive. A lot of people will be using their phone to look up companies and your website will need to be able to still look professional and easy to use on a mobile phone. When a website is mobile responsive it means that it is able to shift and move according to the size of the phone, tablet or computer screen. This way, no matter what electronic is being used, your website will look professional and work easily.

 

Sixth – The wow factor matters. When the design is complete and you are ready to launch your website, keep in mind that the experience that customers have on your website matters. What you think is amazing could look cluttered or overwhelming to others. Clear clean designs are what people look for now. If there is a lot going on, people will not stay too long. If the content is not clear or appears spammy, again, people will pass you by.

 

With the help you an experienced web design, you will be assured that your completed design will look professional and will attract customers. They have the knowledge of the latest trends and technology to be sure that you will have a website that will leave an impression on those who visit your site. If you are looking for a professional website that is affordable for your business, contact Promark Business Solutions today to help you get started.

 

 

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Thursday, 28 February 2019

Online Reputation Management

At one time or another, we’ve all done something we regret and wish we could take back. Even if you haven’t done anything wrong, you or your business can develop a poor reputation through no fault of your own. In the digital landscape of the 21st century, a temporary lapse in judgment can become permanent and a false rumour can haunt you online virtually forever – unless you decide to do something about it.

Businesses, like Promark Business Solutions, understand and appreciate the unfortunate impact that a negative online presence can have on individuals and companies in the modern marketplace. Whether you’re applying for a job or establishing your brand, a Google search that generates unflattering results is incredibly damaging to your future prospects. With our cutting-edge Online Reputation Management services, we can help you clean up your internet image and regain control of your destiny.

 

Managing Your Online Reputation

 

With the advent of search engines and social media, your reputation can be destroyed in an instant and your credibility called into question as long as a cursory online search of your name brings up unpleasant results. Due to the unforgiving nature of the internet, a negative online presence can continue to tarnish your reputation for years, regardless of your guilt or innocence. As one of our most requested SEO services, Online Reputation Management allows your brand to gradually shed any negative connotations online and replace the offending search results with more favourable content.

Our comprehensive suite of Online Reputation Management services is both reactive and proactive, placing a premium on restoring the credibility of your good name while protecting your brand’s reputation from any harmful events in the future. Based on the requirements and aspirations of your business, we have the knowledge and experience to develop customized strategies designed to rebuild and maintain your online image from the ground up. At Promark Business Solutions, we have a wide range of services available that will help to alleviate the ongoing impact of past indiscretions, targeted attacks, poorly researched stories, and unfair reviews.

 

Control The Conversation

 

These days, it’s relatively simple for anyone to write a bad review or publish a negative blog post about a product or service. Unfortunately, it isn’t always as easy to discover the source of these detrimental missives nor to assess the credibility of the authors. In many cases, negative online publicity is caused by a disgruntled ex-employee or former client seeking revenge, or the unfortunate result of a targeted smear campaign waged by an unethical competitor. Even a minor flaw or perceived slight can incite a scathing message posted online that will last forever in the vast search engines of Google, Bing, and Yahoo. With Online Reputation Management services from Promark Business Solutions, now you can control the conversation around your brand.

 

Hide or Remove Your Negative Search Results

 

In the modern vernacular, “Google it” has become a common phrase when potential customers are searching for information on a particular business or companies are researching prospective employees. In fact, over three-quarters of Human Relations departments conduct extensive background checks on job candidates using internet search engines, and nearly the same amount scour the depths of social media during the screening process. Anything you say or do online can follow you forever and continue to affect your life and the image of your brand. Don’t be a victim of bad Google results that are not indicative of you or your business – let Promark Business Solutions give you a hand.

With the seemingly endless array of choices available online, your search engine results are vitally important to the success and growth of your business. If a potential customer or business partner doesn’t like what they find about you on Google, you may miss out on some valuable opportunities to establish yourself in the marketplace. To counteract the negative impact to your name or brand, Promark Business Solutions can deal with the undesirable search results by attempting a removal audit that may end with the adverse content being eliminated entirely. While these instances are rare, they are effective under certain circumstances.

In every case, we work diligently to suppress negative search results that pose a threat to the long-term viability of your brand by gradually pushing them to the bottom of the first page and beyond, banishing them to Google purgatory. Using a variety of innovative techniques and state-of-the-art software, we can ensure that libelous posts, derogatory rants, nasty reviews, and other compromising results no longer plague your online reputation.

 

Revise Your Reviews

 

For any business, customer reviews are an essential piece of the puzzle to establishing your brand as an impact player in the industry. In the age of Google and social media, online reviews have supplanted traditional word of mouth as the most trusted resource for opinions on products and services. However, since review sites and personal blogs are often unmoderated, anyone with a grudge against you is able to post a negative review and circulate it among search engines and social media. Before you know it, your reputation has suffered a massive blow that will continue to damage your brand without the opportunity to defend yourself.

That’s where we come in. At Promark Business Solutions, our specialized Reviews Management system is capable of improving your reviews and ratings on popular sites such as Google, Facebook, Yelp, TripAdvisor, RateMDs, and many more. Once we have determined the sites most relevant for our services based on current rating and search order, we will begin the process of generating positive reviews while you concentrate on your core business responsibilities. Using your list of contacts, we can solicit good reviews from your existing clients in order to reduce the impact of any defamatory comments. We will gather together all reviews and comments pertaining to your brand from various sources, granting you easy access to a range of feedback from your customer base, and provide monthly reports for your analysis.

Operating on cutting-edge techniques, our Reviews Management experts will be alerted when a negative review is received, allowing us to help you to organically resolve the issue before it becomes a headache you don’t need. When you have achieved complete customer satisfaction, we make it simple for your client to respond with an encouraging review that will help to build your positive image. By dealing with problems head-on, you can avoid developing a sub-optimal online reputation and transform irate patrons into eager advocates of your brand.

 

Promoting Your Positive Portrayal

 

At Promark Business Solutions, our effort to rehabilitate your online reputation goes beyond subverting negative search engine results and producing positive reviews from genuinely satisfied customers. Depending on the needs and online profile of your business, we will deploy our considerable Search Engine Optimization skills to enhance the positive portrayal of your brand through the promotion of favourable articles, complimentary blog posts, inclusive social profiles, attention-grabbing rich media, holistic link building, and other high-quality SEO content. With the proper strategy in place, these positive search results will reduce the amount of attention your negative results receive by burying them further and further down the page month by month. Although the process is gradual because of the way search engine indexes function, you will notice incremental improvements that will eventually have a major impact on your brand’s bottom line.

 

The Promark System

 

When you entrust Promark Business Solutions with your Online Reputation Management services, you can rest assured that you will receive first-class treatment every step of the way. We begin with a thorough analysis of your business and the current state of your online presence to determine the areas that require complete optimization. If you have previously worked with another firm, we can identify the faults and fill in the gaps to maximize your services with us. During our initial conversation, we will discuss your intended outcome and the range of options we offer to suit your situation. Our qualified experts will answer any questions you may have as we create an effective strategy to rehabilitate your online image.

Once the system is in place and the process is rolling along, we will continue to manage and maintain your blogs, social media accounts, and business reviews to ensure positive brand consistency and prevent future attacks on your character. To keep you updated and track your progress, we deliver regular reports and informative analytics that clearly detail the benefits of our services to the reputation of your brand.

 

The Promark Promise

 

As our valued client, we are dedicated to restoring the credibility of your brand with our Online Reputation Management services. Due to the sensitive nature of the task at hand, we operate with full discretion and maintain strict privacy and confidentiality at all times. When your online reputation has been besmirched, it can have long lasting repercussions on your business and your bottom line. At Promark Business Solutions, we take our responsibilities seriously and guarantee an elite level of service at affordable costs that fit within your budget. If your brand’s online presence is in need of an overhaul, contact us today for your free quote.

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Wednesday, 6 February 2019

Does My Airdrie Renovation Company Need A Website?

When people are looking to renovate their home, they will do a lot of research to find the best, most trusted company. They are looking for someone to come into their home, and they want to feel that they are not only going to be getting a fair price for the work needed, but to feel that they chose a company that they feel comfortable coming into their home. Part of the process of looking for the right company is researching the options. People do not want to spend a lot of time looking either. They like to see information up front, with a clear message of what the company offers. To do this, people like to research websites. If your company does not have a website, chances are, you will be missed.

 

When one puts in “renovation companies in Airdrie” in the search bar, this is what they find once they skip past google ads and google map (GMB). Yes, people will stop at the map to see what companies are closest to them and may even check websites from there. If your renovation company is not on the GMB or a website, chances are you are advertising in some form whether that be Yellow Pages, yelp, etc. As business owners know, you have to showcase your business in some way to attract customers.

 

However, a lot of people will go straight to the list of available websites so that they can find information quickly. When you see the results in these pictures, there are only two websites out of first 10 results. That is it for page one. The remainder 8 results are yelp, Yellow Pages, and some communal sites that lists the different contractors in the area. On page 2 there are a few more websites and other results are places like Kijiji.

 

The best place to be when it comes to search results is on page one and as high as possible to number 1. The top 3 search results are the ones that will get the most calls from customers. Why? Because people generally find what they are looking for in the first 3 options. The lower and farther you are from position 1 the percentage of calls that you will receive. If you have no website at all, chances are most people who are looking for your services will skip over y our business because they can’t see that you are the solution to their needs. Think of a website as a storefront. It is where you can show people who you are, what you offer, how you can be their solution and why they should choose you over the competitors.

 

 

 

What are potential customers looking for on a website?

 

People now like information fast. They don’t want to spend a lot of time looking and digging for the information that they are wanting. The best thing for any business to do is to have clear content on their website that is easy to see and find. Your home page should give the basic information and then if the person looking at the site has their interest peaked, they have a learn more button or link that will take them to another page that will give them more details about that particular service.

 

If you think along the lines of the fact that people are very tech oriented and they will check online for basically everything now. They look to see who has what they need, how fast they can provide it, and who is going to give the best service for the best price. They also look for reviews your business has no reviews and a competitor has several good reviews, the chances are they will go with your competitor as they can see that other people have found them to be a good choice.

 

If your renovation company does not have a website or your website is outdated, it would be a good idea to have a website designed for you or updated to attract those customers to choose you. Most people think about websites as a huge expense, which they can be as a lot of website companies charge thousands of dollars for a website to be made. You may also hesitate because of the hassle of the upkeep that websites require. However, Promark Business Solutions has the solution for you. They discovered through talking to many business owners, that a lot of businesses who do not have a website yet do not have one for those very reasons. With this information they were able to come up with a solution to the problem. Promark Business Solutions designs high quality websites at a very affordable rate and will also take care of the monthly maintenance that is required. If you feel you are unable to spend the time or the finances for a website to create your online presence, call Promark Business Solutions today to see how they can help you.

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Wednesday, 12 December 2018

Website Maintenance

What Does a Website Need on a Monthly or Yearly Basis?

 

When a website is developed it starts out with purchasing the domain and the hosting. People may not realize that there is a fee every year that must be paid to keep the domain. If you are not on top of it and it does not get renewed, there is a high probability that someone else will swoop in and take the domain. This is significant as then they can essentially “steal” your customers. Hosting is another thing that has to be paid yearly and it is the server on which your website is hosted.

 

The other thing that a website needs on a regular basis is updates. These updates include: company content, pictures, plugins, software, products and blogs are all things that should be kept up-to-date. It is important to be on top of these things to be sure that your website is always looking fresh and customer ready. Think of it like keeping your place of work clean and tidy. You would not want people walking into your business and it hasn’t been cleaned or like it is from another era. If you don’t update plugins and software, you run the risk that the website does not work properly. So, it is a good idea to set a monthly reminder to do these updates.

 

When you update your website, it is a good idea to back it up. That way if something were to happen and the website goes off-line, hacked or the server it is one crashes, you can restore it fully from the latest update you have saved.

 

Another great thing to do on a regular basis is to test the website’s speed. When people are searching for a specific product, you want your website to be as close to number one as possible and you want it to load fast. If your website is slow and does not load within ever 6 seconds, chances are that person is going to leave your site and move to another. Now a days, people want things now and are not willing to wait for a slow loading website. However, if you take the time to test the speed of your website you can make adjustments needed if necessary, to ensure that your website is loading at around 3 seconds.

 

Search Engine Optimization

 

One last thing to help ensure that your website is doing its job is to apply SEO practices. SEO, search engine optimization, is what helps boost your website high in search engine result lists. The higher you are on the list the more potential customers. Statistics show that most people do not take the time to research businesses that are farther than the third or fourth on the list. So, if your website is not even on the first page you are even less likely to be seen. By using SEO strategies to your website, it will help out your rankings. Things like adding keywords, links, analyzing your traffic stats, checking on google analytic and adding relevant content, all help your website.

 

Your Website Maintenance Solution

 

A lot of people put off having a website due to the fact that there is maintenance involved and updates to keep it fresh and the content up-to-date. Most business owners find that the tediousness of maintaining a website is far too much work to add to their already busy schedules, so they say “no” when asked about having a website built for their business.

 

However, saying no is one of the worst things that a business can do. A website is your store front in the online world, and if people can not see you, they do not know you are there. It is like being stuck in the back alley without a sign or even a door. So, a website is very important for businesses in this technological age.

 

So, how can you have a website without at the maintenance and hassle required in having a website? Calling Promark Business Solutions is the answer. Instead of building your website and then leaving you to have to manage all the upkeep, Promark does it for you. They have setup their website development to be a yearly fee instead of thousands of dollars upfront to build a site. This yearly fee includes renewing the domain, hosting, website plugin and software updates, changing pictures as requested, adding or changing content and for an extra fee they also do provide SEO services. Promark Business Solutions is the website solution for any business owner in Canada who feels like they do not have the time to maintain their much-needed website.

 

 

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